Memory Match Puzzle Trainer

Privacy Policy

Effective date: 17 September 2026

This policy explains how Memory Match Puzzle Trainer, also known as Memory Training Card Pairs (the app), handles information when you play on iOS or Android.

Your game progress is primarily saved on your device. The app also uses third-party services for analytics, crash reporting and advertising.

1. Who is responsible for your information

The app is provided by Fendorio Ltd, company number 11502743, which is the controller responsible for the personal information we process in connection with the app.

You can contact us at:

Email: lbrindley@fendorio.uk
Address: 50 Hawkeridge Park, Westbury, Wiltshire, England, BA13 4HJ, United Kingdom

2. Information used by the app

Game progress and preferences

The app creates a local player profile without asking you to register or sign in.

It saves information such as:

• level and experience;
• coins and unlocked card packs;
• achievements;
• game results;
• completion times and attempts;
• daily challenge history and streaks;
• language and sound preferences;
• reward records;
• dates of rewarded advertisements and review prompts.

These records support gameplay, statistics, progression and rewards on your device.

The app does not currently provide account-based cloud saves or an online leaderboard.

Selected gameplay information is separately sent to analytics and crash-reporting services as described below.

Card packs are unlocked using in-game coins. The app does not ask you to provide payment card details.

Usage analytics

We use Google Analytics for Firebase to understand how the app is used and to improve its features and performance.

Analytics events can include information such as:

• game starts and finishes;
• difficulty;
• scores;
• game duration;
• number of attempts;
• card pack selections and unlocks;
• coins earned or spent;
• daily challenge results;
• level changes;
• sound and preview settings;
• interactions with progression, shop and other app controls.

Google Analytics may also process app-instance identifiers and app and device information.

Depending on your device, permissions, privacy choices and configuration, advertising or other device identifiers may also be available to Google services.

These identifiers are used to distinguish installations or devices. They are not your name.

Where required, your choices regarding analytics storage and related processing are obtained and communicated through Google's User Messaging Platform and Consent Mode.

Crash reports and diagnostics

We use Firebase Crashlytics to investigate crashes, errors and technical problems.

Crash reports can include:

• error messages;
• stack traces;
• app version;
• operating system and device information;
• installation identifiers;
• diagnostic information and logs.

The app may also attach its local profile number, selected language, current level and sound setting to diagnostic information.

Crashlytics is enabled in the production app. There is currently no separate in-app switch specifically for Crashlytics.

3. Advertising and information sharing

The app displays banner, interstitial and optional rewarded advertisements using Google AdMob.

Pangle is integrated as an advertising provider through AdMob mediation and may serve advertisements where available.

Rewarded advertisements can provide in-game rewards such as coins or experience.

Advertising services may process information including:

• IP address;
• approximate location inferred from IP address;
• advertising or other device identifiers;
• device and operating system information;
• app information;
• advertisement views;
• advertisement interactions;
• advertising performance information;
• fraud-prevention information;
• diagnostic information.

This information may be used to deliver advertisements, measure their performance, prevent fraud and abuse and, where you have given the required permission or consent, personalise advertising.

Non-personalised or contextual advertising can still involve the processing of device, network and advertising information.

Google and Pangle receive information through software integrated into the app. Advertising providers may also work with advertisers, bidding partners, measurement providers and other service providers under their own privacy terms.

For certain processing involving users in the UK, EEA or Switzerland, Pangle's terms describe relevant TikTok/Pangle entities and the publisher as having joint-controller responsibilities. More information about Pangle's processing and your rights is available through the Pangle privacy resources listed in section 10.

The advertising providers and options available to you may vary depending on your location and the consent message shown in the app.

The app does not ask you for your name, email address or date of birth in order to play.

It does not request access to your contacts, camera, microphone or precise GPS location.

If you contact us directly, we receive the contact details and information you choose to provide. We use this information to respond to your request.

Apple or Google may separately process information when you download the app, make use of app-store features or use a native store review prompt.

If you open an advertisement or another external destination, the organisation operating that destination processes information according to its own privacy policy.

4. Your privacy, advertising and device choices

The app uses Google's User Messaging Platform (UMP) to present and manage privacy choices where required.

Where applicable, UMP communicates relevant privacy choices to Google services using Google's Consent Mode.

These choices can relate to:

• advertising storage;
• advertising personalisation;
• advertising user data;
• analytics storage.

When available, you can select Privacy choices from the app's main menu to review or change your selections.

The Privacy choices option is displayed where Google's consent platform indicates that a privacy-options entry point is required. Its availability and wording can vary by country or region.

iOS tracking

On iOS, Apple may also ask whether you allow the app to track your activity across other companies' apps and websites.

You can allow or refuse this permission and change it through your device's privacy settings.

Where tracking permission or the relevant advertising consent has not been granted, the app requests advertising appropriate to those privacy settings, including non-personalised advertising where applicable.

Android advertising controls

On Android, your device provides privacy and advertising controls that may allow you to manage advertising identifiers and related advertising settings.

Analytics consent

Where analytics consent is required, your UMP privacy choices can be communicated to Firebase Analytics through Google's Consent Mode.

If analytics storage consent is not granted, Google Analytics is required to respect the corresponding consent state.

Your advertising and analytics choices do not necessarily prevent all technical information from being processed where that processing is necessary to provide the service, maintain security, communicate consent choices or comply with applicable law.

Changing or withdrawing consent does not automatically delete information that was lawfully collected before your choice changed.

Where applicable, privacy choices may also include rights to opt out of sale, sharing or targeted advertising. These terms have specific meanings under some privacy laws and can apply even where personal information is not sold in exchange for money.

Contact us using the details in section 1 if you need assistance exercising a privacy right or cannot access an applicable privacy choice.

5. Storage, retention and deletion

Local game data

Game progress and preferences remain in the app's local storage until you remove the data or delete the app.

There is no automatic expiry period for your local game history.

On Android, clearing the app's storage through the operating system removes local progress.

On iOS, deleting the app removes its locally stored app data. Apple's offloading functionality can retain app data.

Device backups, transfers and restore functionality may retain or restore information according to your device and account settings.

Deleting local data removes information such as saved progress, coins and unlocked packs from that installation.

Deleting local app data does not automatically delete analytics, advertising or crash information that has already been transmitted to a third-party provider.

Google Analytics

Google Analytics user-level and event-level data is configured to be retained for 14 months.

The retention period is not reset when new activity occurs.

Google may retain aggregated reporting information separately in accordance with its Analytics settings and policies.

Crashlytics

Google states that Firebase Crashlytics retains crash stack traces and associated identifiers for 90 days before beginning the process of removing them from its live and backup systems.

Advertising

Advertising providers apply their own retention periods and deletion criteria in accordance with their privacy policies and applicable law.

Support correspondence

If you contact us, we retain correspondence for as long as reasonably necessary to:

• respond to and resolve your request;
• maintain appropriate support and compliance records;
• comply with legal obligations;
• establish, exercise or defend legal claims.

Information that is no longer reasonably required for these purposes will be deleted or anonymised where appropriate.

Contact us if you would like assistance with a deletion request concerning information processed in connection with the app.

6. Your privacy rights

Depending on where you live and the law that applies to you, you may have rights relating to your personal information.

These can include the right to:

• request access to personal information;
• request correction of inaccurate information;
• request deletion;
• receive certain information in a portable format;
• restrict certain processing;
• object to certain processing;
• withdraw consent;
• opt out of certain advertising uses;
• complain to a data-protection regulator.

Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.

Send privacy requests to lbrindley@fendorio.uk.

Please tell us that your request concerns Memory Match Puzzle Trainer and identify whether you use the iOS or Android version.

Because the app does not require a registered account, your email address alone may not allow us or a service provider to identify analytics, advertising or diagnostic records relating to your installation.

We may therefore need sufficient information to locate relevant records and, where necessary, verify your request.

We will explain any limitations, identification requirements or lawful exceptions that apply.

Where applicable, you may use an authorised agent to exercise rights on your behalf.

Where a right of appeal applies, you may contact us to appeal a decision relating to a privacy request.

You can also complain to the relevant data protection authority.

In the United Kingdom, the supervisory authority is the Information Commissioner's Office (ICO). Information about making a complaint is available at:

ico.org.uk/make-a-complaint

If you are in the European Economic Area, you may contact the data protection supervisory authority in your country.

You will not be unlawfully discriminated against for exercising an applicable privacy right.

7. Children

The app is a general-audience memory game and is not designed specifically for children.

The app does not ask players to provide their age.

If you are a parent or guardian and believe that personal information relating to your child has been processed improperly through the app, contact us at lbrindley@fendorio.uk.

We will investigate the matter and, where appropriate, take steps including requesting deletion of relevant information.

8. Legal bases and international processing

Legal bases

Where UK or EEA data protection law applies, we rely on different legal bases depending on the processing involved.

Core app functionality

We rely on our legitimate interests in providing, operating, maintaining and improving the app, including local gameplay, progression, security and essential technical functionality.

Most gameplay information is stored locally on your device.

Analytics

Where consent is required for analytics storage, access to device information or related technologies, we rely on your consent.

Applicable choices are obtained through the privacy mechanisms described in section 4.

Where applicable law permits particular analytics processing without consent, we may rely on our legitimate interests in understanding how the app is used, measuring technical performance and improving the app.

Crash reporting and diagnostics

We rely on our legitimate interests in identifying software errors, investigating crashes, maintaining the stability and security of the app and resolving technical problems.

Where applicable laws require consent for storage of or access to information on your device, those requirements also apply to diagnostic technologies.

Advertising

Where required by applicable law, we rely on your consent for activities including personalised advertising, advertising identifiers, advertising storage and related access to device information.

Where applicable law allows it, legitimate interests may also apply to activities such as:

• funding the app through advertising;
• providing contextual or non-personalised advertising;
• measuring advertising performance;
• preventing advertising fraud and abuse.

Advertising providers are responsible for establishing an appropriate legal basis for processing that they carry out for their own purposes.

Support and privacy requests

When you contact us, we process the information you provide so that we can respond to your request.

Depending on the circumstances, this processing may be necessary to take steps at your request, comply with a legal obligation or pursue our legitimate interests in providing support and maintaining appropriate business and compliance records.

International processing

Google, Pangle and their service providers operate internationally. Information may therefore be processed in countries outside the United Kingdom or European Economic Area.

Privacy laws in those countries may differ from those in your country.

Where required by applicable data protection law, international transfers are protected using recognised legal safeguards.

Depending on the provider and destination, these can include:

• UK adequacy regulations;
• European Commission adequacy decisions;
• the EU-US Data Privacy Framework;
• the UK Extension to the EU-US Data Privacy Framework;
• European Commission Standard Contractual Clauses;
• the UK International Data Transfer Addendum;
• other legally recognised transfer mechanisms.

Google states that it uses recognised adequacy mechanisms, the Data Privacy Framework and Standard Contractual Clauses where applicable.

Pangle's UK, EEA and Swiss data terms provide for the use of European Commission Standard Contractual Clauses and the UK Addendum where required for restricted international transfers.

You can contact us at lbrindley@fendorio.uk for more information about safeguards relating to information processed through the app or about obtaining information concerning applicable contractual safeguards.

9. Security and changes to this policy

The app stores gameplay records within its local app storage.

Google and Pangle describe security measures for protecting information transmitted through their services, including encryption of information in transit where applicable.

No method of electronic storage or transmission can guarantee absolute security.

The security of information stored locally on your device is also affected by your device's security, operating-system, account and backup settings.

We may update this policy when:

• the app changes;
• service providers change;
• information practices change;
• legal requirements change.

The effective date at the top of this policy identifies the current version.

Where required by law, we will provide additional notice or request consent before introducing relevant new processing.

Publishing an updated privacy policy does not itself constitute consent to processing for which consent is legally required.

10. Provider privacy information

The following provider resources contain further information about their data practices, retention, international transfers and privacy controls:

Google

• Google Privacy Policy
• How Google uses information from sites or apps that use its services
• Firebase privacy and security information
• Google Analytics data collection information
• Google Analytics data retention information
• Google AdMob privacy and User Messaging Platform information
• Google Consent Mode information
• Google's international data-transfer frameworks

Pangle

• Pangle privacy policies and regional end-user notices
• Pangle UK/EEA/Swiss privacy information
• Pangle EEA/UK/Swiss Specific Data Terms

The applicable Pangle privacy policy can vary depending on the country or region in which you are located.

11. Contact us

For questions about this policy, the app's privacy practices or your privacy rights, contact:

Fendorio Ltd
50 Hawkeridge Park
Westbury
Wiltshire
England
BA13 4HJ
United Kingdom

Email: lbrindley@fendorio.uk